Email Marketing
Integral roles in email marketing campaigns from conception to completion, mainly copywriting, testing, and design.
Clients include: See’s Candies, Darden Restaurants, Mastercard, U.S. Bank, National Education Association
Examples available upon request.
Website Copywriting
Worked on rewriting many Johnson Controls website pages from wireframes to publishing.
Created landing pages for many local businesses.
SEO Writing
Wrote all original copy for the LA-based boutique urgent care ContinuEM’s updated website.
Deck Creation
Collaborated with U.S. Bank executives on multimedia, multidimensional marketing campaign presentations for Pivot product.
PPT presentation can be shared upon request.
Education Publishing & eLearning Product Campaigns
Houghton Mifflin Harcourt (HMH) has an internal creative agency to service the many product lines that HMH offers. Specifically, I was responsible for copywriting and project managing the below campaigns from concept to completion. This includes display ads, brochures, social media touts, website design, SEM, blog posts, and many other marketing pieces. Please click on the links below to see my work.
AI Chat Bot digital marketing campaigns
Bowtie.ai was acquired by MindBody and offers text-based chatbots to restaurant and other small businesses within New York City. Working closely with the CMO, I created enticing and provocative marketing campaigns to appeal to the clientele at local store fronts.